Branding & supporting elements
Branding design for the membership portion of Espresso Solutions, including personna illutrations and services icons for marketing purposes.
Espresso Solutions supply UK’s engineers, cafés, roasteries, baristas and coffee professionals with the tools they need to stay on top of their game. EsPro is their membership offering, giving members a range of benefits from discounts to a direct phoneline to the team.
This project consisted of creating a logo for the offering along with supporting colour palette and typography.
A suite of ten icons was created for the member benefits to be used on marketing materials across print and digital. The style of the icons compliment the logo design by using bold lines.
A set of persona illustrations were also created to reflect their customer base. The brief was to create a fun set of illustrations but something that could sit comfortably with the new brand mark and colours. After mood boarding a range of aesthetics, a style was set for the collection and they were created from descriptions of their clientele.