New visual identity to bring together the two sides of the Oliver Signs & Embroidery business.
I was asked by Oliver Signs & Embroidery to create a brand that brought together the two sides of their business. The chosen route reflected the idea of a swinging sign and an embroidered label and paired with a vibrant colour palette, the visual identity has bold aesthetic to stand out in a crowd.
Alongside the main swing tag logo, a suite of other brand marks were created to make a versatile brand package that the client could use to create impactful designs across a host of collateral. From bold circular to vintage inspired, these secondary logos are paired with the primary design to create brand recognition.