Letts of London
Brand and design development
For the launch of Letts of London's new Undated Collections, I was asked to develop a brand look and feel for the marketing collateral to support the product.
The design elements consisted of a multiple product lookbooks, social media assets (including Instagram stories), event collateral, packaging design and point of sale - some of which you can see below. I worked closely with the in-house marketing team to create the assets needed for the project, including directing some of the photography.
The project time was about five months from initial moodboarding to product launch. The design needed bridge the three ranges within the collection across the multiple products available. I achieved this by using a set of complementary colours that expressed the separate collections aesthetic that could happily sit alongside the blue and gold of the Undated Collections branding.
The work for this project extended into progressing the main Letts of London brand, as I looked at new colours, fonts, design styles and guide - a project I will share at a later date.