Letts of London


Brand & design development

Undated Collection brand look and feel creation for launch marketing collateral.


The design elements consisted of a multiple product lookbooks, social media assets (including Instagram stories), event collateral, packaging design and point of sale. I worked closely with the in-house marketing team to create the assets needed for the project, including directing some of the photography.


The project time was about five months from initial mood boarding to product launch. The design needed bridge the three ranges within the collection across the multiple products available. I achieved this by using a set of complimentary colours that expressed the separate collections aesthetic and that could happily sit alongside the blue and gold of the Undated Collections branding.