Letts of London

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Brand & design development

Undated Collection brand look and feel creation for launch marketing collateral.

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The design elements consisted of a multiple product lookbooks, social media assets (including Instagram stories), event collateral, packaging design and point of sale. I worked closely with the in-house marketing team to create the assets needed for the project, including directing some of the photography.

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The project time was about five months from initial mood boarding to product launch. The design needed bridge the three ranges within the collection across the multiple products available. I achieved this by using a set of complimentary colours that expressed the separate collections aesthetic and that could happily sit alongside the blue and gold of the Undated Collections branding.

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