You shouldn’t judge a book by its cover.
But you can’t deny it’s the cover artwork that compels you into the corner of a bookstore, where you end up reading a book’s blurb and sneakily scanning chapters before you buy it.
That’s the role of good design.
And your business deserves a visual identity that gets your perfect-fit people wandering over to your corner of the internet.
Why you might be a good fit for the Signature Package:
​You’re an unknown treasure in your industry, worried that your current branding is hiding you from your dream clients.
Gone are the days when you felt enthused to show off your business. A pang of embarrassment hits when you’re asked to share your Instagram or website, because your brand no longer mirrors the quality of what you offer.
You’re probing website after website, and trawling through the depths of Instagram to find a designer who strikes the balance between professional and joyful.
The plan to start a new business is whirring in your mind, but you’re skeptical whether a designer can bring life to a vision you’ve kept guarded in your heart.
The Signature Package combines all the elements you need to share the story that’s indisputably yours, in a way that stirs the soul of your perfect-fit person.
What you get
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Brand workbook
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Moodboards
(created in collaboration with you) -
3 logo concepts
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Colour palette & typography
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2 rounds of revisions
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Final primary, secondary and
submark logos -
Branded graphics & embellishments
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2 brand pattern in multiple colourways
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2 branded printed items
(e.g business card & marketing leaflet)
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Up to 10 icons
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Up to 5 brand illustrations
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Optimised social media profile images of logo
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Social media cover image
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10x social templates for Instagram / Linkedin / Facebook created on your Canva Pro account
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Canva brand kit set up
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Instagram highlight covers
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Brand guide
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Print & digital files and full ownership
Time frame: 10 weeks
£3,850
“But what will the Signature Package do, exactly?”
It’ll give you the visual elements to show up with confidence (and consistency) everywhere your people are, so you can convince an audience spoiled for choice that you’re the best of the bunch.
You’ll have branded graphics, embellishments, and 10 illustrations to use as visual cues anywhere - your social media, website, print materials, or product packaging - delighting and amusing your audience where they least expect it.
You’ll spring up on your platforms with brand elements that are glossy enough to position you as the industry treasure you are, while handcrafted, characterful illustrations dust off any “they’re too serious” suspicions. Reminding your preferred people what a pleasure you are to work with or buy from.
During the chaos of launching your new business, you’ll have (some) peace knowing that your visual identity represents your story so far, your values now, and your hopes for the future.
Why the Foundations Package might be your best bet…
Maybe you’ve got a logo and colour palette, but it’s not enough to maintain a cohesive brand look. You waste hours fussing with Canva templates, only to end up with a mishmash of your brand and someone else's.
Maybe your business has changed in the last couple of years. You’ve switched up your positioning and reshaped your offers, opening the door to new types of clients. But without a new visual identity, you feel stuck in your past chapter.
Maybe you’re planning on a launch in a few months, having toiled for hours over the details of your new offer, only to realise during a late-night panic-struck moment that you don’t have the visuals to give it the spotlight it deserves.
The Foundations is a branding package that unifies everything you stand for:
What you get
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Brand workbook
-
Moodboards
-
2 logo concepts
-
Colour palette & typography
-
2 rounds of revisions
-
Final primary, secondary and
submark logo -
Branded graphics & embellishments
-
1 brand pattern
-
​Optimised social media profile images of logo
-
Social media cover image
-
5x social templates for Instagram / Linkedin / Facebook created on your Canva Pro account
-
Brand style sheet
-
Print & digital files and full ownership
Time frame: 6 weeks
£1,950
I know what you're thinking...
“Beyond looking good, what will the Foundations Package help me with?”
Your new visual identity will represent the core mission that ties together every aspect of your business. That means your audience will understand exactly who you are and how your story has evolved.
And you’ll have character-packed graphics and embellishments that you can use everywhere (alongside the rest of your brand elements). You’ll be able to retell your story with joy because you’ll have an updated identity that symbolises your values.​
​
You’ll have the design tools to confidently embrace your next era, regardless of where
you are now. You might be starting a new business from scratch or pivoting after a few years in the game and it’s normal to worry that a designer won’t capture your vision. But it’s my job to take all your scrabbly thoughts and turn them into a brand that feels meaningful to you and your customers.
​
14 years of experience enables me to capture your vision, appealing to customers with a look that’s both fresh and relevant for years to come, much like your favourite jumper.
(The cosy one everyone compliments, even though you pull it out of the cupboard year after year.)
Whatever package you choose, know that the process will be collaborative. You will get to input ideas and edits along the way to make sure you get the best results.
You will also receive a three month check in to discuss
and hurdles you might have faced or any next steps you might like to take.
The process
Once you've decided to work with me and you have chosen your package you will be onboarded onto Asana (my project management tool) and receive a welcome pack that includes a brand workbook, timeline, simple contract for you to sign and a 50% deposit invoice that will require payment before the project starts.
When the deposit has been received I start work on the first concept round, delivering you a presentation of the initial concepts with supporting assets for you to feedback on.
When you have received the first presentation we can chat via email, Asana, phone or video to run through your feedback. This part of the project is the most intense, so it's important that we both keep to the agreed timelines to fit in the agreed rounds of amends.
When the logo has been completed, I will work through the remaining items in your package. When all items are signed off, the remaining balance will need to be paid. You will then receive your final files packaged up and ready for you to use!
Some important information
A 50% deposit is required to secure your start date with the balance due on completion before final files are shared with you. Payment plans also available. All packages come with final file exports suitable for print and web along with full ownership and usage rights. Prices indicated are for brand packages without any additional add ons.